Thursday, March 18, 2004

200 Million 

Nielsen//NetRatings reported that three out of four Americans Have access to the Internet and the online population has passed 200 million in the US for the first time. The service said the number was 204.3 million Americans. That was a nine percent increase from a year ago. Here is the money quote.

"In just a handful of years, online access has managed to gain the type of traction that took other mediums decades to achieve," said Kenneth Cassar, director of strategic analysis, Nielsen//NetRatings.

If you are still not thinking of the Internet in your PR strategies, shame on you.

Don't laugh. I still meet PR practitioners who put together media and promotion plans and fail to remember the Internet. I witness this time and again. Their excuse is that it is another department -- or something along that line. My reaction is amazement. How can we still talk like that in PR?

Some other news from the announcement: Women represent a higher proportion of Web surfers, with eighty-two percent or 34.6 million women between the ages of 35-54 accessing the Internet at home. Men in this age group posted an 80 percent access penetration rate, accounting for nearly 32.4 million surfers.

Remember just a few years ago when it was a medium for young techno-nerds?


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