Monday, March 22, 2004

Nothing New Under the Sun 

This is a tidbit picked up last week from Marketingwonk. It's just one more example that nothing much is new in our business. Techniques are applied from medium to medium, sometimes with interesting outcomes. Here's the story:

Taking Lives ( A new movie - ed)...is trying something innovative online, with Warner Bros. releasing the first eight minutes of its upcoming "Taking Lives" onto the Internet. The teasing effect harkens back - in more than one way - to the 1920s, when magazines would publish the first chapters of (generally bad) novels.

Never discount anything because it is old.


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