Thursday, March 11, 2004

A Pleasure 

I had the pleasure today of sitting in on a teleconference with a client that is skilled in promotions and events. The client does many of them, and it is clear that everyone knows what to do and how to get the job done with a minimum of fuss. And such young people! Yet, they were handling planning and execution for a major national event without fear or hesitation. I was listening to a well-tuned engine.

I noted that the planning document had spelled everything out from lapel pins to commemorative postcards, web page information, b-roll video and facts and figures people would need. There were several people in the room and assignments had been parceled to each. Every person appeared to have done exactly what he or she was supposed to do. The meeting went quickly. The leader checked off items, discussed things that needed decisions, and it was over.

It is rare that I get to work with clients who are so skilled in promotions and events. I learned a lot from listening, and I walked away with admiration toward the client's abilities.

The key lesson is that large-scale events are successful in the details. Little things make the difference between success and failure. This client has learned how to break large events down to small pieces and get details right.


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