Tuesday, March 02, 2004

A Suggestion 

You might have read the recent Wired story about online film critics still being ignored by publicists. Rather than shaking my head again about PR's inability to use the Web well, I've got a suggestion for anyone dealing with online media.

If an online medium can prove it has a discrete number of visitors that match a traditional medium, include the medium in activities to the same level you would a traditional medium. That's simple, isn't it?

I hope we stop seeing stories like this soon. It's an embarrassment to PR, especially when stories like this show how committed online film fans can be. But then, anyone who observed how online fans reacted to Lord of the Rings would have known the power and impact of the Internet.


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