Tuesday, March 16, 2004

When a Client is Unhappy 

There is nothing one can do when a client is unhappy with a news article. We are experiencing such a situation. A well-known publication did a story on an executive that the executive is steamed about. Really steamed. The trouble is that objective outside observers think the article is balanced and positive.

We're mystified. We know what the executive is unhappy about: We think he is overreacting. However, try and tell that to a client. About all we can do is to focus on a way to avoid the situation in the future. The executive will give interviews, but there are things he doesn't want to talk about. So, we will show the executive how to avoid the topics. They aren't important anyway. Meanwhile, we will try to lift ourselves from the mud and get back into the executive's good graces.

Who ever said this business is easy?


Post a Comment

This page is powered by Blogger. Isn't yours?