Monday, November 01, 2004

Reputation Systems 

Reputation systems are used all through the internet, especially on ecommerce sites, such as eBay where anonymous buyers and sellers exchange goods and services. But they are also used to evaluate products, teachers, movies and a host of other things. They work through user-submitted ratings accumulated to scores.

PR practitioners need to be sensitive to them because maintaining and enhancing the reputations of individuals and organizations is a fundamental part of their mission. That is why a new essay describing these systems, their benefits and shortcomings is now on online-pr.com.

I wish I could report that the systems have significantly enhanced reputation management, but they haven't. They are an aid to users but they are not a panacea. There is still plenty of hard work for PR practitioners to do in monitoring the internet and remediating slanders or other comments about clients.

Take a few minutes to read the essay, and let me know what you think. It summarizes extant information about these systems and shows where they work and where they go wrong.


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