Tuesday, January 04, 2005


Before you go into that next brainstorming session to come up with the ultimate publicity stunt, read this . It looks at six myths of creativity, and there is a lot of common sense to the observations. There are people in the world of great creativity, but they are few. There has been but one Mozart and one Da Vinci. Most of us make do and that is good enough for clients. Note particularly the comment about creativity and downsizing being PR spin.


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