Friday, January 28, 2005

A Neat Promotional Tool 

This tool is begging for a publicity person to adapt it and use it. It would make a great promotional device. I've tried it and it's eerily precise.

Very interesting technology. I can definitely think of some PR applications for the broad technology.

The one flaw I found in trying it is that it seems most people respond with Yes/No rather than the more precise "somtimes", "rarely," etc. At least in two examples, this seemed to confuse it a bit when answered completely truthfully.

Chip Griffin

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