Online Public Relations Thoughts

A former colleague working in a large corporation wrote to me yesterday with a piece of news. His company for the last two weeks has been sending daily news updates with blog coverage. Apparently someone in charge realized what bloggers have been saying. A company's reputation can be affected by what is written in blogs.

Monitoring appears to focus on news and business-oriented bloggers.

Thanks to my former colleague for letting me know. The message is getting through.