Tuesday, March 15, 2005


I find this fellow offensive, but I admire his tactics in the last presidential campaign. He could not get established media to report charges he and his group were making against Senator Kerry, but he was able to get his message out effectively anyway. The Kerry people worked hard to stop them, but here is what happened according to O'Neill:

TAE: Did the attempts of Kerry's people to stop your message only help publicize it more?

O'NEILL: They helped us tremendously. The threats against the station managers led to extensive publicity, particularly on the "Hannity & Colmes" show and then on other FOX News shows. Then it spread to CNN and to MSNBC. More than 1,400,000 people downloaded that first ad, and it swept through the Internet. It also allowed thousands and thousands of people to start donating money to us at our Web site.

Note that people downloaded the ad. The Swift Boat Veterans made much of their case through the internet. This supports an earlier observation that citizens aren't reading newspapers as much, but they are getting information from the internet.

The same question asked here yesterday must be asked again, "What are we as PR practitioners going to do about this?"


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