Wednesday, March 30, 2005

Invisible Audience 

I'm embarrassed about my ignorance of Hispanic radio. There is an Hispanic station one floor below our agency, but I haven't the least idea what the station does. This article from LA Weekly is an outstanding description of differences between Hispanic radio and anything else we might listen to in the US. More than that, radio gathers a huge audience among immigrant populations. The closeness between announcers and listeners has little parallel in English-language radio and the civic mindedness also is unusual.

I know there are PR agencies that concentrate on Hispanic markets, but I never understood the cultural differences before reading this piece.


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