Sunday, April 10, 2005

Perception is Pay 

Do you wonder what economists do when they don't have anything better to do? They write articles like this.

But there is an important point here. People buy perception whether they should or not.

Thus, it is always possible to have a featherbrained but handsome individual promoted to his or her level of incompetence while a competent but plain person is left in the background to run things. That's the way of the world.

Honest PR can to some extent balance misperception, but most PR practitioners buy into the "perception-is-reality" mantra. In other words, we're just as bad as everyone else.


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