Wednesday, April 20, 2005

PR Blogging 

NBC said it is thinking about creating blogs for its anchors and celebrity interviewers. Hmmm. I wonder if they will actually blog or if some intern will get the task of telling the "adoring" public about the day the "front-seater" had. I hope NBC learns that if you are going to do something like this, it has to be real and not just an empty marketing exercise.

Blogs are good PR tools if they are used as PR tools.


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