Sunday, April 17, 2005
PR Disaster
This is a typical disaster when installing a new IT system. For some reason, they rarely go in right, and the company doing the installation has to make amends over and over. In fact, in one of the rare instances where a major overhaul did occur successfully, the CEO boasted that no one heard anything about it.
IT project managers check and recheck everything before plunging ahead, but for some reason -- client changes, poor usability, bad structure -- what seemed to be a simple operation turns into a nightmare. And IT nightmares seem to duplicate themselves. They are never one thing that goes wrong, but one domino that topples another and another.
Being a PR practitioner in an IT company means preparing for disaster as a normal course of operations.
IT project managers check and recheck everything before plunging ahead, but for some reason -- client changes, poor usability, bad structure -- what seemed to be a simple operation turns into a nightmare. And IT nightmares seem to duplicate themselves. They are never one thing that goes wrong, but one domino that topples another and another.
Being a PR practitioner in an IT company means preparing for disaster as a normal course of operations.
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