Monday, April 04, 2005

Reputation Destruction - QED 

To understand how quickly reputation can be destroyed read this year's Pulitzer Prize winners. Specifically, read the citations for breaking news and investigative reporting. A governor and former governor ruined their reputations through misdeeds. The newspapers documented each in such detail that they couldn't run for dogcatcher, even if they wanted to.

This year in the first quarter a number of prominent CEOs bit the dust and lost their reputations as well.

Reputation is easily ruined. That alone should be justification for PR. It is nice to talk about PR as cheap advertising, and it seems that more and more of the business is going to promotion and product publicity. But, we should never forget that reputation is more important than publicity. Just ask the former governors and CEOs.


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