Online Public Relations Thoughts

The best revenge against stupid reporting is to show a reporter and most importantly, the reporter's editors every instance in which the reporter went wrong. That is why this is a particularly satisfying story. The reporter should lose his job over it. And, the worst part is the article was printed in the Los Angeles Times.

PR practitioners don't often get a chance to defend their clients chapter and verse. It takes an exceptionally dumb piece of work to offer that kind of opening. But even the best newspapers nod once in awhile. Just ask The New York Times.