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Tuesday, April 26, 2005

Selective Relations 

There are some issues PR practitioners cannot talk about. Only a few selective spokespersons can touch them and when they do, even they risk damaging their reputations with the audience they are trying to reach.

This story (Subscription required) about American Black Culture and its bankruptcy is one of those. The author, Thomas Sowell, is African-American and a conservative, which makes him controversial in the black community. His linking of inner city culture with Redneck Southern culture won't make him any friends. But, Sowell can risk writing something like this. Anyone else would be condemned as a racist. Sowell is practicing what I call selective relations.

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