Online Public Relations Thoughts

This story is an example of why PR should never ignore cross-cultural misunderstandings. The fact that it focuses on differences between US and German reporters is interesting, but there are stronger examples of misunderstandings on record. Take, for example, the US Army's absolution of US troops in the death of the Italian agent a couple of months ago. It is my understanding that Italian journalists are livid, while US reporters appear to be calmer in reporting the investigation of the incident. Truth has been lost in perception.

It is on these kinds of occasions that good PR advice is invaluable.