Wednesday, May 04, 2005

Old Trick Made New 

Years ago when Regis McKenna founded high-tech PR in the fledgling personal computer business of Silicon Valley, he said successful product launches depended on reaching the key influentials in any market. He was right too.

Microsoft has updated McKenna's old technique with its squad of bloggers to preview Longhorn, the new operating system. The more things change in PR, the more they stay the same.


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