Monday, May 16, 2005
PR Problem
There are a growing number of incidents in which employees and students use anonymous blogs to criticize and mock administrations, fellow employees and others. This story is one example of the trend.
The wonderful medium of the blog is increasingly a PR problem more than a PR opportunity. Anonymous blogs are a dangerous problem depending on how much they air the internal dirty laundry of an organization. It doesn't take much to make a blog anonymous. Posting can be done to other blogs where one's name stays out of the public and tracing is well-nigh impossible.
Before we get too excited and go on about the wonders of blogs, we should remember that every medium has two sides -- one for good and one for ill. Both develop at roughly the same pace.
There needs to be more discussion in PR about how to defend oneself against blogs.
The wonderful medium of the blog is increasingly a PR problem more than a PR opportunity. Anonymous blogs are a dangerous problem depending on how much they air the internal dirty laundry of an organization. It doesn't take much to make a blog anonymous. Posting can be done to other blogs where one's name stays out of the public and tracing is well-nigh impossible.
Before we get too excited and go on about the wonders of blogs, we should remember that every medium has two sides -- one for good and one for ill. Both develop at roughly the same pace.
There needs to be more discussion in PR about how to defend oneself against blogs.
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