Online Public Relations Thoughts

My friend and fellow blogger, Peter Shinbach has done a wonderful favor. He sent me a copy of a book that has been called one of the best books on PR in recent years. It is the tale of AT&T's fall as told by insider PR man, Dick Martin. Its name, "Tough Calls." I'm sure that many of you have read it. I had it on my list since it appeared last November but I hadn't got to it yet. It now goes on top of my reading pile.

Interestingly, the author lives only two communities away from me. I hope someday to meet him and to thank him for a wonderful history.