Online Public Relations Thoughts

I have often said that if all one wants is publicity, I would put a gun into the person's hand and send him to a crowded street corner. The person would get publicity, but it might not be what he wants. Those who will do anything for publicity place themselves in jeopardy concerning their credibility. That is what happened to this fellow, and in the process he sacrificed the credibility of the NGO he represents. It was a stupid move, and the press have rightly lambasted him.

I know you know this, but your boss or your client might not. It's not just publicity but the RIGHT publicity that counts.