Online Public Relations Thoughts

Keep an eye on this site. If it proves as innovative as its developers promise, it will give PR practitioners a glimpse into online news of the future and what practitioners will need to do to assist the press in telling stories. Be assured that multimedia press releases are part of this future. I'm sure some practitioners are putting together these integrated packages today, but I'll bet it is not that common. By multimedia, I mean a news package in which the release is hyperlinked to sound, imagery, video and slide programs to explain a story.

I'm looking forward to the launch date.