Online Public Relations Thoughts

The bombings in London yesterday were a tragedy, but they also were the cause of an amazing display of communications that you should know about. Look at the Wikipedia digest of events written in real time as news flowed in from everywhere -- wire services, e-mail, blogs, newspapers, TV, etc. It was an extraordinary group effort to capture and make sense of rapidly changing facts, and from what I can tell, it is accurate.

I have been and remain skeptical about the Wikipedia concept for many PR uses, but this was a powerful demonstration of what collaborative writing can do.