Wednesday, July 20, 2005

Smart PR 

I can be accused of dredging up odd examples of public relations, and the accusation would be true. Oddities surface that I can't resist mentioning and here is one. The story is about poker- playing robots that have just completed the World Poker Robot Championship. The first thing that strikes one is that this is a wonderful publicity gimmick along the lines of IBM's chess-playing computer, but it is more than that.

A spokesman for the casino where the competition took place said that people would use the robots eventually, so rather than fight them, the company was allowing them into the casino where it could study how well they work. (Poker playing robots are illegal in human games.)

That's smart PR, a heck of lot smarter than the music industry fighting online technology because people can swap music. The casino is embracing the future and learning how to adapt to it. The music industry has finally done the same, but not until it fought a losing battle.

In spite of talk about the need to change and to keep up with competition, most industry leaders don't like change. They want to freeze competition around a set of rules and play by those rules far into the future. The telephone industry worked exactly like until deregulation.

Rapid technological change upsets economic models and injects mortal risk into the game of business. No wonder most industries would rather fight than switch. Poker robots, however, are a technology that at least Las Vegas casino has welcomed. That's smart PR.

Video slots on the web has a fan club of there own, people just can’t get enough. Even when news slots are launched by the different software developers they get a standing ovation and are attacked with an intensity of a wolf mother protecting her cubs. It is like the New Years sale in Bond street where the entire population of crazy housewife’s fight over every garment and will draw blood if need be.

Lucky us the since the slots are online there is no such thing as a queue and you can play when you want. You don’t even have to get dressed.

Not that this has any relevance to who plays slots and who don’t. There is clearly according to the latest polls more women playing slots then men. Men seem to drift towards the poker and table games. But here is something us men have to watch out for, they are coming. And they are also coming in swarms.

And since we men can not do more then one thing at a time (at least that is what the women say) we are in trouble. Take Blackjack, they should be better at handling two and three hands then us. Texas Hold’em is up for grabs because of the pace and many factors in the game. So when you are playing against a women you might want to hold on to your chips (and maybe your hart as well) she could end up owning both of them. Women know we are simple beings, and do have this factor over us when playing face to face. All men are suckers to a nice smile, so in all fairness any poker game that has both men and women in it should be played online.

At least you will not be distracted by that nice perfume drifting in from the women next to you. It is so faint but a man has certain instincts and will try to get a good sniff. So leaning in (ever so careful) I still get booted from a game for trying to look at other peoples cards. And I had a straight lined up. Even the big smile I got from the women next to me did not really soften the blow of getting booted. At least the dealer understood me and just told me to take a break for a while. That is my 2 cents worth on the topic of women and gambling.

Signing off for now and heading towards the slots, someone told me there is a good chance of meeting women there. At least that is what they tell me on http://www.streetslots.com

Post a Comment

This page is powered by Blogger. Isn't yours?