Tuesday, July 12, 2005

Think Twice 

Always think twice before taking advantage of a disaster. You might find yourself in a spot like this. I don't know Mayo Communications, but they took a chance by using the London bombings as background for publicity. At least in the eyes of one blogger, they lost.

This issue strikes home to me because I was in New York City the day of 9/11 when the two towers plummeted and hundreds died. We had a meeting that day and the question was what to advise clients. The decision was to do nothing. I felt then and now that our clients should have placed their resources at the disposal of New York City -- quietly. In fact, a client we gained later did just that. The Home Depot started fleets of trucks toward Washington, DC after the airliner smashed into the Pentagon and on those trucks was tons of equipment to start clearing the rubble.

But this kind of service is vastly different than writing press releases touting a company's products for security or homeland defense. It is service based on good citizenship that gains a company far more reputation than outright selling. People remember good deeds, and there are times when organizations need that memory.

By the way, here is a link to Mayo Communications that regrettably has a hideous flash opening.


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