Wednesday, July 13, 2005
When PR Counts
Microsoft has been the target of much criticism when it was learned that the company was negotiating to buy a spyware firm, called Claria. Well, the deal is apparently dead because Microsoft was afraid of the PR consequences of completing it. At least that is what this story alleges. If true, it is a case study of how PR and reputation make a difference in a company's business decisions.
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