Thursday, August 11, 2005
I Warned You
Two days ago, I wrote in this blog that the first job of a PR firm is to get a story accurately. I swear I wasn't aware of this story from today's USA Today when I wrote that entry.
The PR firm involved was right to apologize. It was wrong to say, "We have no reason to doubt our clients."
I feel sorry for the firm: I've been there too. But, as a matter of record, we do check our clients' facts because we know that once a story is out, if there are discrepancies, someone is likely to find them. And, when they do, the result is never pretty.
The PR firm involved was right to apologize. It was wrong to say, "We have no reason to doubt our clients."
I feel sorry for the firm: I've been there too. But, as a matter of record, we do check our clients' facts because we know that once a story is out, if there are discrepancies, someone is likely to find them. And, when they do, the result is never pretty.
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