Wednesday, August 17, 2005

Interesting Article 

When was the last time that you saw an appeal to an industry to communicate more accurately than it is doing. That is why this call for better communications among RFID manufacturers and suppliers is notable. The firm that wrote the article is an R&D firm that apparently is unhappy with conflicting claims and inaccurate information.

The one question that should be asked is, "Where are the PR people?"

The company is generous with PR practitioners, but I won't be:

We understand that marketing has an agenda and that no intelligent marketing communications or PR professional would turn their department into a mea culpa machine offering an endless stream of failed tests, shortfall pilots and lost deals. We also recognize suppliers' fiduciary responsibility to keep a significant amount of the most valuable information proprietary.

But, at the end of the day, emerging markets rely on suppliers for accurate, complete, and timely information. In the RFID market, evaluators and end users from virtually every market segment are singing from the same song sheet: We want it from the suppliers. We need it from the suppliers.

PR practitioners should be leading the way in getting out accurate data. If this article is true, they aren't.

Shame on us.


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