Online Public Relations Thoughts

This is an interesting story. We have known for years that the internet has enabled protest groups and activists to coordinate their strikes, but the difference now is that bodies that don't even like each other can form loose alliances to fight a common enemy.

That's a chilling reminder to PR practitioners. The present and future of crisis communications are more difficult, and there may be no way to isolate and cut off activists opposed to an organization. One has to learn to deal with them in other ways.