Friday, August 19, 2005

PR Disaster 

Whether you agree or disagree with the Israeli pullout from Gaza, from a short-term perspective, it is a PR disaster. The troops have apparently behaved well but the mission is agony.

There are some things that companies and countries must do that rupture relationships. PR doesn't mean everything is sweetness and light between publics and organizations. Sometimes you make people furious in pursuit of a goal, as Israel is doing. It takes courageous and far-sighted leaders to withstand heat and reach objectives. The US certainly ought to know that. We had something called the Civil War. But there are larger goals that one should pursue for the good of all, rather than placating the few. Peace is one. Only time will tell if Israel's leadership has taken a right course. Meanwhile, the pictures and worldwide media nearly overpower the reason for action.


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