Online Public Relations Thoughts

Customer service and public relations can be little things, but even little things are appreciated by those who put up with annoyances. That is why this story about clocks in hotel rooms is both cute and an example of great PR. Hotels have known for years that guests hate to wrestle with clock radios that are impossible to figure out and set. I gave up years ago and ring the front desk for wakeup calls.

Kudos to Hilton for designing a dumbed-down clock for weary hotel guests and for making the clocks available in all of its rooms. Good PR doesn't have to be big events and huge displays of customer service. It can be as simple as a hotel clock.