Online Public Relations Thoughts

One standard publicity technique is to propose that a reporter be a participant in an interesting activity. The Knoxville News Sentinel has opened a wonderful door for publicists by having one of its reporters do a videolog report that is posted on its web site here. The reporter's visual technique is crude at best but the authenticity of the experience -- shooting a pistol for the first time -- comes through. Think of the possibilities here and your mind begins to spin. Have a reporter do a factory visit, for example, or work in a store or film interviews with executives as part of a print story. So far, only the Knoxville News Sentinel appears to be doing this but as other newspapers catch on, the opportunities should be endless.