Online Public Relations Thoughts

Any time there is change in the fundamental course of life, there is a temptation to react with fear, sometimes deep and unreasonable. This article points to a lack of reason surrounding the price of oil. A hard task as communicators is to maintain perspective when life altering events occur. By restraining emotion, we might warp reason, and by being too emotional, we also may go off track. It is difficult to find a North star, but we should try.