Online Public Relations Thoughts

Those who read this blog regularly know that one of the regular themes is usability -- making things easy for people to access and understand. The guru of usability is a fellow by the name of Jakob Nielsen, whom I have quoted a great deal since this blog began. Here is a recent interview with Jacob that is worth reading and understanding.

Too many web sites fail when it comes to ease of use. Web site designers and builders are busy following their own agenda rather than needs of users. This is an area where PR practitioners should be speaking out and too often we don't.