Wednesday, September 21, 2005

eBay as Publicity Stunt 

This is an interesting discussion that points out a publicity ploy I should have noted sooner. Go to eBay and sell something wacky or of high interest then reap the mentions from it. The original article noting this came from USA Today. Either way, it slipped by me until a couple of days ago.

It seems to me it is one more technique that will wear out sooner rather than later as marketers pile on. It's like runs for charity. One charity started it then suddenly everyone had a run for something. One has to wonder if marketers are deficient in imagination.

Well, how else is Golden Palace going to get all it's press? Interesting that the article fails to mention the one company that has monetized buying a bunch of odd stuff on eBay.
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