Tuesday, September 06, 2005

It's Usability, Stupid 

This story was inevitable. By packing so many features and functions into cellphones, manufacturers have turned them into undesirable tools. When will engineers remember the KISS principle -- Keep It Simple, Stupid. People don't like to fight with machines. They want to use machines. PR practitioners should be reminding engineers of the public constantly. It looks like they didn't where cell phones are concerned.


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