Wednesday, September 28, 2005


It's never good to crow over the mistakes of another, but sometimes, one just can't help noticing -- especially when it happens to an august institution like The New York Times. This was an exceptionally large error that incorporates a lesson for PR practitioners. Always check, even when you know the answer.

It is perfectly understandable how the mistake occurred. The offending document was found in John Roberts' papers, and it was unsigned. Everyone assumed Roberts wrote it. He didn't, nor did he write the draft of novel that also was found in cartons from his White House career.

It's easy to say someone at the Times should have double-checked, but I'm not sure that I would have. Still...


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