Online Public Relations Thoughts

Politicians are pragmatic: They know the first rule of governing is to get elected. It is interesting to see how they have adapted to bloggers. I wonder how many CEOs would do something similar. Count your fingers on one hand. However, there are fewer bloggers writing about business than those writing about politics.

For a relatively new medium, blogging has traveled a long way in gaining credibility. Trent Lott can avoid bloggers if he wants to, but other congressmen and senators know there their votes are.