Tuesday, October 18, 2005

Good Advice 

This comment applies to historians but it could as easily apply to PR practitioners. There are those who believe PR practitioners must be passionate advocates for clients even when clients are wrong. We're not lawyers: We're communicators. Our best stance is to present facts in the best way possible. But, we should never deny, twist or spin facts. And, we should avoid partisanship. Is that hard to do? Yes, it is, but if we debase ourselves to win now, we sacrifice our credibility later.

One of the best lobbyists I have known was trusted because everyone knew he would tell the truth no matter what. Legislators were amazed that this fellow would never bend so far for a client that one couldn't trust his word or his action. That is an ideal for a PR practitioner.


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