Thursday, October 27, 2005

Good Idea 

I have long been interested in medical reform, and we have had occasion to work with clients who are similarly interested. One of the major issues in medical lawsuits are experts for hire who are paid to say anything a tort lawyer wishes them to say. The Daubert principles are supposed to help in getting junk science out of courtrooms, but when does a judge know that one medical expert is better than another? This is an interesting solution to that problem. Have an impartial doctor from out of state evaluate the testimony of experts before they are allowed to get on the stand.

What does any of this have to do with PR? Out-of-control medical costs are affecting every company in America, your pocketbook and mine too. We are and will be called on as practitioners to explain the impact of medical costs to employees and the public. We need to know what is going on and to be ready to participate.

There are more experiments like this one underway. Some will work and some won't. Slowly but surely, doctors and lawyers are feeling their way toward reform.


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