Thursday, October 06, 2005

Great PR 

The best PR is a win for everyone. Target audiences are pleased, media are delighted and the organization doing the program achieves its goal. That is why I have written about this event before, and I will write about it again.

The Defense Advanced Research Projects Agency (DARPA) had a stroke of brilliance when it funded a robotic vehicle race. No one won the $1 million prize during the first attempt, so DARPA boosted it to $2 million this year. The race is in pursuit of goal to develop useful unmanned vehicles.

Participants are in pursuit of the glory of building the first successful vehicle and taking home a large purse. The media are entranced with the concept and participants and are reporting the race as they would a NASCAR Sunday. And, no one loses even if the vehicles should fail for a second time because the experience gained will go into the next round of racing. Sooner or later, DARPA will win because it will get a practical unmanned vehicle.

I for one will be watching the news reports to see if any of the vehicles finish the desert run.


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