Wednesday, October 12, 2005

Great PR 

It is a pleasure to cite programs that are examples of great public relations. This is certainly one. I would never have thought of it, but the professor who did provides an example of creativity combined with technology. The idea that one would map a neighborhood in order to gain better representation for it in city government is one that could be borrowed by any number of companies seeking to give back. The win-win-win here is that the students are learning as they do it, the community is teaching the local government about itself and the local government gains knowledge that it needs to make the needed improvements.

Like the DARPA race for robotic cars, this program has everything going for it. It isn't strictly a PR program, but it is an example of great PR.


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