Online Public Relations Thoughts

This is an interesting marketing/PR ploy on the part of American Express. Few marketers would ask a blogger to write anything at all and pay them for it. Message control is a mantra of marketers, which is why I have been skeptical about most so-called blogs that come from marketing. Note the disclaimer under his first posting after meeting with Branson.

I would be interested to see what might happen if a blogger didn't like what was presented. My guess is that the experiment wouldn't last long -- or the blogger would never be hired again.