Online Public Relations Thoughts

A hat tip to my friend, Peter Shinbach, for this story. It relates an experiment comparing the ROI of press releases and advertising on the internet. Not surprisingly, PR comes out well, very well. However, use the results with caution. They are not definitive, and there wasn't a valid statistical test from what I can tell. But, the results are delineated enough that one has to ask questions -- and perhaps repeat the experiment on a larger scale.

I wasn't familiar with this site before the story, but I'll track them from now on.