Tuesday, October 04, 2005


This is an ugly story about corporate reputation and how it can hurt a company. None of the participants comes out looking good and sadly, they are all newspaper companies. The end of the article is particularly damning:

As the tax ruling reminds us, corporate character matters. When you lie down with dogs, you get up with fleas.

What's the price of corporate reputation? In this case, about a billion.


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