Thursday, December 22, 2005

Clueless Publicity 

I am beginning to understand in a small way why reporters dislike PR people. If you have read this blog even for a day, you know I concentrate on communications topics, and I rarely review books. So, how to explain this pitch from a publicist?

From: Stephanie Houghton [mailto:stephanie@derapr.com]
Sent: Thursday, December 22, 2005 1:57 PM

To: Stephanie Houghton
Subject: Muhammad Ali / Behind the myth (Jan. 31, 2006)

Hope you'll consider a review or feature... Let us know if you'd like us to send you a review copy.

January 2006NEW MUHAMMAD ALI BOOK Delivers Knockout Punch To The Myth Behind The Man...

SUCKER PUNCH: The Hard Left Hook that Dazed Ali and Killed King's Dream Offers a History-Changing Look Into The Controversial Rise of An Icon

"In the years that mattered, Ali drove a wedge between the races. This may not have been evident to the cultural elite, but it was to anyone who had gone to Gary, Indiana or like places to watch Ali-Frazier I." JACK CASHILL

A new book by Emmy Award wining writer and producer Jack Cashill entitled SUCKER PUNCH: The Hard Left Hook that Dazed Ali and Killed King's Dream (Nelson Current/January 31, 2006), takes a stunningly frank look at the man behind the Muhammad Ali myth. By Ali's own lights, he made a botch of his life until about 1983. He has tried to confess, but the mythmakers have refused to listen. Now, they have no excuse. SUCKER PUNCH is the first comprehensive, pull-no-punches account of America's greatest fighter and least likely icon. Cashill's intensive research reveals many startling truths about Ali. He tells of how Elijah Muhammad seduced Ali and how that seduction spelled the betrayal of Dr. King's dream, the death of Malcolm X, the humiliation of Joe Frazier, the rise of Don King, and the tragic undoing of Mike Tyson. Cashill also explores the changing mores and racial dynamics of the sixties alongside Ali's epic battles in the ring. Some important and indisputable revelations from this oddly sympathetic book:
The anti-war left had made Ali their hero, and as they came to dominate the media, they re-wrote Ali's life history to suit their own story line, even when it no longer suited Ali.

(The message was much longer.)

CONTACT:Dera, Roslan & Campion Public Relations Inc.(212) 966-4600

Maybe Stephanie will read this blog and get the idea.


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