Online Public Relations Thoughts

The newspaper industry is crying over its future, as it should. Newspapers have been hidebound for too long, but there are tested solutions for increasing readership. The question is whether newspapers will investigate these solutions or continue to fight the future. Publishers have taken the first step of recognizing the problem. Some have engaged in experiments, and some of those have been successful. But it appears that the greatest number of publishers are groping and unsure.

As General Motors is proving, no organization is too big or too entrenched not to fall. Newspapers are not guaranteed a future. They have to earn it by adapting. But then, so do we all.