Online Public Relations Thoughts

How long can the RIM Blackberry patent suits go on before the company wrecks its reputation and others move in? This is a calculus I hope the company is making. At some point, a settlement will be less expensive than a lost market. I suppose there is principle involved, but principles in business sometimes bend to reality. Perhaps it is time for RIM to move on. One thing is for sure, RIM is endangering relations with customers.