Online Public Relations Thoughts

One more proof that business is amoral and how one chooses to do business defines the relationships one has. PR with its talk about corporate citizenship should never forget that good behavior is a moral, ethical decision that business can do without. That choice starts with the CEO and board and radiates from there. There are plenty of buccaneer business leaders who have no scruples about making deals with the devil. For the most part, they retire wealthy and live a good life.